Search engine optimization is basically a process of improving the ranking of your website on search engine results with the aim of increasing the volume or quantity of traffic to a website. This include several strategies such as link building, directory submission and Pay per click, Email marketing, Search media optimization.
Link exchange involve exchanging links to our site with similar sites. Directory Submission is another type of link exchange where rather then exchanging links we get one way link to our site without providing a link back. Pay per click is an advertisement program where advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Email marketing is another kind of SEO strategy where newsletters are directly sent on emails with the purpose of acquiring new customers or convincing current customers to purchase something. SMO is a SEO technique where social media, online communities and community websites are used for publicity. These includes RSS feeds, blogging, posting updates on social communities such as facebook, twitter, orkut and many other such sites.

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